Banten are a line of aluminum candle shades and scented candles made in Bali, Indonesia. The shades are hand-pressed with unique designs in both cylinder and box formats. The candles come in a variety of scents – also from Bali.
Banten came from the idea of the daily offerings the people of Bali practice every day. As part of their daily lives, many Balinese prepare beautifully small, hand woven, palm leaf baskets filled with fruit, flowers, rice and incense. These baskets are then placed in and around their homes as a devotional gift to their spiritual beliefs. They are simple offerings of gratitude. When walking the streets, it's not uncommon to find the air filled with fragrant scents of cempaka blossom, sandalwood, frangipani, vanilla and many other beautiful scents of the region. We designed an identity to reflect this idea. A 'basket' was created for the logo by using flora and fauna relevant to Bali, giving it a feeling of abundance and life. This carried over to the website and packaging which has images of the rice fields of Bali both inside the box and on the backside of the bellybands used on the square tins.
Indochino is a leading custom online menswear retailer based in Vancouver and Shanghai. Each season they require new photography to support their latest seasonal lines. For their spring/summer 2015 line, Marasigan worked with Frank Strategy art directing the upcoming look working off the theme 'Sprezzatura' – an Italian term describing a man's effortless style that exudes confidence.
The new photography is currently being used across Indochino's web and social media communications.
Wesgroup is a real estate development company based in Vancouver. After 50 years in business, Wesgroup required a new website to not only showcase their inventory of commercial and residential properties, but also act as a tool for realtors, tenants, home owners and buyers by providing detailed information on individual properties and upcoming developments. Marasigan, together with Frank Strategy, designed the new site which also gives both buyers and realtors a richer experience through dynamic content and live social media feeds.
The Arthur Erickson Foundation was founded in 1993 with a mandate to educate, research and promote appreciation of the legacy of visionary Canadian architect Arthur Erickson. Through efforts such as lecture series, and guided tours through his house and garden, the foundation has been able to restore and preserve the Erickson House and Garden in Point Grey, Vancouver, as an important living link to understanding his life and work.
Marasigan designed the new logo which consists of letterforms mimicking Arthur Ericksons' signature use of light and cadence found throughout his buildings. Marasigan also designed the new AEF website which acts as a resource not only for architects but for those interested in, and willing to share, stories linked to Erickson, as well as for those interested in tours provided by the foundation.
An industrial brand for an industrious consumer, Truform is a high performance, recycled oil used for drilling and as an explosive carrier fluid. Working with Concerto Marketing, Marasigan designed the identity to reflect what the users would expect from the product. Hardworking, trustworthy, consistent performance.
The Truform brand was born from the familiar phrase “true to form”. It’s a name that promises the brand will deliver on demand and as expected. The liquid flow that filters through the solid, rugged typeface invokes a confidence in perpetual and fluid consistency. The gold and black colour palate is respectful of the heavy duty, industrial production sites where Truform is used.
EcoDairy in partnership with Science World is a demonstration dairy located in Abbotsford, BC. Working with Science World, an interactive learning environment was designed aimed at providing children of all ages with a unique look at science and technology in agriculture.
From showing how a cow's digestive system works to finding out how much you weigh relative to other farm animals, we designed various interactive displays, games and info-graphic panels throughout the exhibit.
The new exhibit is quickly becoming a favoured destination for local schools, families and community groups with its unique guided learning centre and dairy barn tours.
Editor Agency is a Vancouver based, fashion accessories company managing three brands: Mimi & Marge, Harriet Grey and Chandi.
Mimi & Marge is a line of silver based jewelry with a modern and clean aesthetic. Handcrafted in Bali, their line of fine jewelry reflects a sophisticated and authentic sensibility. Their identity is largely supported through their photography which, for 2014, was shot in Canggu, Bali. Marasigan art directed the photography selecting Cisco Tschurtschenthaler (Vogue, Elle, Marie Claire) as model and using the ultra modern Ashoka Villa as backdrop. The new photography gives a raw, natural elegance to the identity.
Harriet Grey is Editor's bold and funky line of jewelry while Chandi is their line of seasonal scarves. More trendy and off the cuff, both Harriet Grey and Chandi's looks are more of the moment. Working with photography from Amanda Skuse, the looks for both brands change with the seasons but are maintained with a simple and fun look reflective of the product.
INGENUITY is UBC Engineering's biannual alumni magazine with a circulation in excess of 30,000. It features faculty research, student achievements, program updates as well as engineering related news.
For each issue we coordinate with the editor, contributing writers and photographers to develop this insightful publication to UBC Engineering. Marasigan has been responsible for the art direction, design and production since 2009.
Expedia CruiseShipCenters is north america’s largest cruise travel agency network. Marasigan worked alongside Seed Ideas to rebrand all visual communications encompassing, direct mail, print advertising, internal communications, web and e-newsletter communications to their database of over 1.8 million.
Expedia CruiseShipCenters continues to grow total bookings and sales with double-digit increase year-over-year.
Since 2010 Marasigan has been working with Science World at Telus World of Science designing numerous information graphics and graphic displays for the Our World: BMO Sustainability Gallery, Ken Spencer Science Park and TD Environmental Trail.
Vancouver Film School is Canada’s premier post-secondary entertainment arts institution, and one of the most distinguished in the world. However, with its rapid expansion and multiple campus locations, it lacked an identity and brand platform to make it feel as one.
Having already established a name for itself locally as a premier media school, VFS wanted to attract more international students through promoting the strength of not only its programs, but also the results of their students. The new brand, based around the strategy of “Results Matter”, utilizes the success of students and their work as a showcase for promoting the school.
A distinctive wordmark – building on the shadows necessary to create contrast and mood in film and the multidimensional aspect of the teaching programs – was created. Next, a colour coding system was developed to create a unique identity for each of the school’s departments while at the same time maintain an overall look for the school.
Inspirational photography replaced the stock images of the past – and allowed for the school to showcase its vast array of projects and accomplishments. The resulting archive of photography was used on all the creative, including brochures, welcome kits, video graphics, advertisements, posters, and pamphlets. Additional components included stationery, wayfinding, signage, vehicle graphics, school merchandise and website redesign.
Founded in 1968, Task Tools, a family owned and operated business, provides products to hardware and building supply retailers across North America. Their in-store presence and identity had remained unchanged for many years, with traditional grey packaging and a hard-to-read logo that no longer fit the product offering. Marasigan worked with Seed Ideas to help rebrand and reposition the company.
In the hardware category, packaging is required to communicate quickly as many products have slight variations in sizing and intended material use. Even though Task products were seen as having good quality and associated value with their customers, it was simply not seen on shelf, and considered to be a generic brand next to the larger players with their confident and bold presence. In response to this challenge, a bold new corporate identity was designed, allowing for easier legibility and stronger brand presence on shelf. An extensive store and shelf review was undertaken, and together with Task, packaging sizes were reduced and made 100% recyclable wherever possible. With this step complete, we undertook a packaging redesign making red the predominant package colour, and created design architecture with streamlined product information, cleaner typography and a system of icons, to help improve the brand’s presence and make product selection easier. Over 700 sku’s were included in the redesign, in five key categories from drill bits to saw blades.
The new branding has rejuvenated the Task Tools brand, not only in-store and with customers but with an important increase in market share. In addition the packaging has been recognized from the North American Retail Hardware Association’s Packaging and Merchandising Awards, a clear validation of the impact of the new design.
Sirona Biochem Corp. is a biotechnology company with expertise in carbohydrate based chemistry.
Having moved beyond the stage of small-scale start up, a need was identified to develop a new identity that would attract both institutional investors and pharmaceutical company partners.
The new logo centres on the carbohydrate molecule with a triangle emphasizing the three programs of which they focus: Therapeutics, Cosmeceuticals and Biological Ingredients. The new identity has been successfully incorporated into elements such as a stationery package, presentation materials and a new website. Since the rebranding, Sirona has been successfully listed on the TSX Venture Exchange and achieved two subsequent rounds of financing. It also has products in its pipeline for imminent licensing to global pharmaceutical firms.
Marasigan worked with Seed Ideas to help bring Westminster Savings new identity to life through designing new signage for their twelve branches across the BC lower mainland.
Three Sisters Mountain Village is located in the Canadian Rocky Mountains along the Bow River Valley at the gateway to Banff National Park.
Working with Waddell and Conder, Marasigan designed a series of graphic displays for the presentation centre in Canmore. Backlit acrylic displays combined with landscape and cultural photos as well as branded tree trunk panels with illustrations of outdoor survival techniques were created to give a nostalgic and rustic mix to the modern tones and contemporary sensibilities.
The Wayne & William White Engineering Design Centre was built to support the education of engineering students at the University of British Columbia. The White brothers contribution of $2.5 million to the building ensured its successful funding.
This booklet was designed to provide general information to press during its opening and serve as a thank you to the notable contributors.
Together with Seed Ideas, Marasigan helped to rebrand UBC’s Department of Electrical and Computer Engineering. After an initial discovery process involving a competitive best practices audit, focus group research and review of existing research and strategic planning documents, we developed a strategic brand platform based on the need to appeal to multiple target audiences, including incoming Engineering students. Three different creative concepts were tabled. The winning concept, called “Integration” portrays the Department as a progressive innovative brand. Visual rays intended to convey the integration of ECE with other engineering disciplines and the overall influence and reach of Engineering as a field of study for positive global change.
Although the client direction was for a unique ECE identity separate from UBC, there was the requirement to integrate it with UBC branding. Our final solution achieves the objectives of both linkage with the UBC design protocols and creating a proprietary look for the Department.
Final deliverables included the development of a comprehensive website integrating tools and recourses for students, faculty and alumni.
In the summer of 2012 the Italian Cultural Centre of Vancouver hosted the exhibit "Beyond the Barbed Wire: Experiences of Italian Canadians in WWII" at Il Museo. The exhibit showcased stories and artifacts collected from italians affected by the internment of Italian Canadians in British Columbia during WWII.
Marasigan designed various panels to showcase the many stories and timelines graphically illustrating the experiences of those affected.